AAPL - Apple Inc. - Apple - WWDC 2013 Transcript

    Company Name:Apple Inc.
    Event Title:Apple - WWDC 2013 Transcript
    Event Date:10-Jun-2013
    Event Time:01:00 PM ET


    Tim Cook

    Chief Executive Officer
    Thank you. I am really glad you like that. Those words mean a great deal to us and you will see that reflected throughout the show today.

    Welcome to the Worldwide Developers Conference. You are going to have an incredible week.

    This is our 24th WWDC; it's the longest running development conference that we are aware of. It's truly worldwide, we have attendees this morning for over 60 countries and two-thirds of the people in the audience today are here for the first time. No hazing from the upper classmen.

    We have got a great week planned for you with over 100 sessions and over 120 hands on labs, so you can bring in your code, get some help tuning it or get just about any question answered. We also have over 1,000 engineers here this week, so grab them, make use of them, they're here to help, but don't ask them about future roadmaps.

    The developer program is incredibly vibrant. We have over 6 million registered developers with 1.5 million of those added in the last year alone. Demand for this show has never been greater. We sold out in just over a minute. I am really sorry, we couldn't accommodate everyone; it's the biggest venue that we can get, but we are posting sessions online every day, so that developers can follow us remotely.

    I would like to get started this morning with a few updates beginning with Apple retail. Of course our retail stores are the best place to discover and explore our products and over a million people per day did that last year, it's phenomenal. Our stores are filled with our colleagues, who work at our stores because they're passionate about how Apple technology can enrich people's lives.

    Our stores have become integral parts of the communities that they serve. Tens of thousands of school kids picked a local Apple store as a destination for their annual field trip and millions of customers come to our stores for personal training, so that they can learn to get the most out of their Apple products. We now have 407 stores around the world; we're operating in 14 countries.

    And we've recently opened this beautiful store in Berlin. It is really awesome. It's in a 100 year-old building. It was originally one of the first theaters in Berlin. We painstakingly honored the history of the building by restoring the façade and the original theater and added some classic Apple touches along the way. This theatre is integral to the building, but separate from the store and will be hosting many events throughout the year for the communities from music to films and more.

    We had our signature crowds at the opening, and we were so excited about this opening we made a video, and I would like to run it for you this morning.

    [Audio-Video Presentation]

    That's Berlin, it's a fantastic store in a great location; only Apple could do this. And we also have some pretty great digital stores and I know this is incredibly important to those of you in the audience.

    The App Store celebrates its 5th birthday next month. Nothing like the App Store existed before and has fundamentally changed the world. Customers love the buying experience and they love your incredible apps and they've now downloaded 50 billion apps. This is phenomenal. That's a lot of zeros and a truly staggering number for less than five years.

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